Volvo has launched a remarkable campaign in the Netherlands. People who purchase a Volvo C30 in the Netherlands can pick up there car in Göteborg (Sweden). The trip, visit to the Torslande car factory and Volvo museum are included in the car's price.
This is a nice initiative to promote Volvo and the Swedish culture, if it was not for the fact that the C30 is being assembled in Ghent (Belgium), located close to the Dutch border. These brand new cars have to travel over 1000 km north to reach Göteborg so there Dutch owners can fly to Sweden, pick them up and drive them through Denmark, Germany to finally reach the Netherlands.
This seems a bit of an odd strategy. You design and build a fuel efficient car, promote yourself as a green company then you ask your buyers to pick up the car on the other side of Europe.
picture: Google Maps
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